Female audiences readings of gender and gender relations in "Istanbullu Gelin" series

In the present study, the female audience of the Turkish TV series” İstanbullu Gelin”, reading about gender and its relations has been considered.
Active audience, symbolic destruction and stereotyping have been the most important theories in the present study. The method of the present study is qualitative. For data gathering in-depth semi structured interview technique was used and purposive-theoretical sampling has been considered.One of the most important points that researchers have been paying attention to is the generational differences in the study of audience reading, and therefore the age range of 19 to 65 years have been studied. The sample size in the present study is determined based on theoretical saturation. In order to enrich the data as much as possible, 21 interviews with the best quality were selected and analyzed out of a total of 25 interviews.Thematic analysis has been used in the analysis of audience reading data. Theme analysis was performed at 4 levels of primary, main, central and core themes. According to the research results, the contrast between stereotyped and deconstructive readings of gender and gender relations was the core theme of the findings. The main themes of feminine consumerism, feminine erotic capital, the representation of traditional patterns and stereotypes have been themes representing stereotypical femininity. The democratization of gender relations and the violation of the norms of femininity were also the main themes of the representation of deconstructive femininity. Also, according to the results of the research there are significant differences in the reading of the audience and each audience has adopted an oppositional, negotiated and dominant view based on their tastes, interests, experiences and worldview. Also according to the findings, education and employment status have been the important components that affecting the type of audience perceptions and the age component did not play a decisive role and generational differences were not seen in the audience reading.






In the present study, the female audience of the Turkish TV series” İstanbullu Gelin”, reading about gender and its relations has been considered.
Active audience, symbolic destruction and stereotyping have been the most important theories in the present study. The method of the present study is qualitative. For data gathering in-depth semi structured interview technique was used and purposive-theoretical sampling has been considered.One of the most important points that researchers have been paying attention to is the generational differences in the study of audience reading, and therefore the age range of 19 to 65 years have been studied. The sample size in the present study is determined based on theoretical saturation. In order to enrich the data as much as possible, 21 interviews with the best quality were selected and analyzed out of a total of 25 interviews.Thematic analysis has been used in the analysis of audience reading data. Theme analysis was performed at 4 levels of primary, main, central and core themes. According to the research results, the contrast between stereotyped and deconstructive readings of gender and gender relations was the core theme of the findings. The main themes of feminine consumerism, feminine erotic capital, the representation of traditional patterns and stereotypes have been themes representing stereotypical femininity. The democratization of gender relations and the violation of the norms of femininity were also the main themes of the representation of deconstructive femininity. Also, according to the results of the research there are significant differences in the reading of the audience and each audience has adopted an oppositional, negotiated and dominant view based on their tastes, interests, experiences and worldview. Also according to the findings, education and employment status have been the important components that affecting the type of audience perceptions and the age component did not play a decisive role and generational differences were not seen in the audience reading.


In the present study, the female audience of the Turkish TV series” İstanbullu Gelin”, reading about gender and its relations has been considered.
Active audience, symbolic destruction and stereotyping have been the most important theories in the present study. The method of the present study is qualitative. For data gathering in-depth semi structured interview technique was used and purposive-theoretical sampling has been considered.One of the most important points that researchers have been paying attention to is the generational differences in the study of audience reading, and therefore the age range of 19 to 65 years have been studied. The sample size in the present study is determined based on theoretical saturation. In order to enrich the data as much as possible, 21 interviews with the best quality were selected and analyzed out of a total of 25 interviews.Thematic analysis has been used in the analysis of audience reading data. Theme analysis was performed at 4 levels of primary, main, central and core themes. According to the research results, the contrast between stereotyped and deconstructive readings of gender and gender relations was the core theme of the findings. The main themes of feminine consumerism, feminine erotic capital, the representation of traditional patterns and stereotypes have been themes representing stereotypical femininity. The democratization of gender relations and the violation of the norms of femininity were also the main themes of the representation of deconstructive femininity. Also, according to the results of the research there are significant differences in the reading of the audience and each audience has adopted an oppositional, negotiated and dominant view based on their tastes, interests, experiences and worldview. Also according to the findings, education and employment status have been the important components that affecting the type of audience perceptions and the age component did not play a decisive role and generational differences were not seen in the audience reading.


In the present study, the female audience of the Turkish TV series” İstanbullu Gelin”, reading about gender and its relations has been considered.
Active audience, symbolic destruction and stereotyping have been the most important theories in the present study. The method of the present study is qualitative. For data gathering in-depth semi structured interview technique was used and purposive-theoretical sampling has been considered.One of the most important points that researchers have been paying attention to is the generational differences in the study of audience reading, and therefore the age range of 19 to 65 years have been studied. The sample size in the present study is determined based on theoretical saturation. In order to enrich the data as much as possible, 21 interviews with the best quality were selected and analyzed out of a total of 25 interviews.Thematic analysis has been used in the analysis of audience reading data. Theme analysis was performed at 4 levels of primary, main, central and core themes. According to the research results, the contrast between stereotyped and deconstructive readings of gender and gender relations was the core theme of the findings. The main themes of feminine consumerism, feminine erotic capital, the representation of traditional patterns and stereotypes have been themes representing stereotypical femininity.