The net-nographic - semantic analysis of gender space in Iranian virtual social networks

Document Type : Original Article

Authors

1 Professor, Department of Cultural Studies , Faculty of Social Science, Allameh Tabatabaei University, Tehran, Iran

2 Ph.D. in Cultural Sociology, Faculty of Social Sciences, Allameh Tabatabai University, Tehran, Iran

10.22034/scart.2023.138801.1288

Abstract

The Iranian virtual space has had an impact on the discourse relations between the two sexes. This research aims to investigate the gender space that governs the Iranian virtual space, including definitions and meanings, the discursive relationship of power and the symbolic forms of the relationship between the two sexes through virtual ethnography and semiotic and thematic analysis. The findings indicate the importance of sexual and erotic aspects between the two sexes and the emergence of generalized intimacy. Gender relations are unequal at the power discourse level. Men have different mechanisms against masculinity crisis which include the rejection of new changes and the stabilization of women in the form of sensitive beings, the creation of a new face of masculinity, as well as the use of previous mechanisms as don juanism and jealousy. Although women have resistances in the form of Female self-discoveries, they ultimately by taking refuge in modernity/decency, being sensitive and being love nurturerer, passively establish themselves in the face of previous stereotypes. In the semiotics of space, not only have women in their most commodified form and along with other elements of hedonistic bricolage and through compliance with luxurious object become hedonistic along with other subjects of pleasure, but also in their fantasies, despite some resistance, they seek convergence with men in recklessness and hedonism, and also consumerization and romanticizing relationships which ultimately lead to the consolidation of previous discourse relations.

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History

  • Receive Date: 02 March 2023
  • Revise Date: 16 August 2023
  • Accept Date: 01 November 2023

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