Document Type : Original Article
Authors
1
PH. D student, Department of Communication Sciences, Tehran Sharg branch, Islamic Azad University, Tehran, Iran
2
Assistant professor, Department of Communication Sciences, Tehran Sharg branch, Islamic Azad University, Tehran, Iran (Corresponding author)
3
Assistant professor, Department of Communication Sciences, Tehran Sharg branch, Islamic Azad University, Tehran, Iran
4
Assistant professor, Department of Communication Sciences, Tehran Sharg branch, Islamic Azad University, Tehran, Iran..
10.22034/scart.2024.139724.1361
Abstract
This research answers these questions: Who are the influential actors in the field of health communication in Iran and what issues and concerns are controvercial in this area? Joint interviews with groups conducted with relevant members shows that eleven institutions and individuals are involved in the issue as actors. Also, according to the main purpose of the research on the subject, it is around six key controvercial issues. The mutual influence of the actors, the competition of each of the actors towards the goals, the convergence and divergence of the actors and the relationship of the actors with each of the goals have been analyzed using Mactor's theory-method. The findings show that the most important strategic health actors in the field of media are communication Also, according to the competition of communication players, iT engineers, media, future research researchers and health startups are the strongest players respectively. From the point of view, the ratio of actors to goals is also among the goals proposed by the actors, the explanation and evaluation of remote medicine and the explanation of accompanying health evaluation are of greater importance and priority. From the point of view of actors, explaining, evaluating and formulating social criteria is the least important and the last priority. From the perspective of convergence among actors, the strongest convergence in the future of health communication is between the Ministry of Health, medical assistants and future research researchers, and from the perspective of divergence, there is a greater distance between the two goals of explaining companion health assessment and explaining and evaluating remote medicine. This means that these two goals in the future field of health communication are not aligned with each other.
Keywords
Main Subjects
)