Virtual space and the design of the semantic model of clothing for girls in Tehran, a data-based explanation

Document Type : Original Article

Authors

1 Assistant Professor, Department of Social Sciences and Development Studies, Women Research Institute, Alzahra University, Tehran. Iran

2 Master of Women Studies, Department of Women and Family Studies, Faculty of Social Sciences and Economics, Al-Zahra University, Tehran, Iran

10.22034/scart.2024.139923.1386

Abstract

In the present study, an attempt has been made to investigate and study the semantic implications of girls' clothing after media consumption based on the explanatory data base. The purpose of this research is to explain the semantic model of clothing for girls in Tehran. The findings of this qualitative study were collected through in-depth and semi-structured interviews with 21 young girls in Tehran because this young part of the society plays an important role in giving meaning to the models of clothing in the society. The average age of these girls was 19 to 33 years old, and the findings were analyzed using the database procedure and related coding procedures. Exploratory findings showed that various factors are effective in the formation of the central category i.e., "body as symbolic capital" and background factors such as "aestheticism and perfectionism, body and clothes as aesthetic objects, ideal self-expression" are also among the factors influencing the choice of style. It is women's clothing; On the other hand, causal and interventional factors such as "fashion prominence in identity giving, popularization of fashion, production of modernity and continuous birth of culture, model and consumer culture" influence this process. Analytical findings also indicated that women's strategy and strategies in this field are placed in two categories: "disobedience and civil disobedience by choosing abnormal clothing patterns and religious conformity by choosing cultural and ideological patterns". Finally, the sum of these strategies brings results such as "reducing the meaning of hijab, increasing social challenges and weakening the social requirements of covering".

Keywords

Main Subjects

Sociology of Culture and Art
Volume 6, Issue 3 - Serial Number 21
September 2024
Pages 64-80

Files

Share

How to cite

Statistics