Document Type : Original Article
Authors
1
Assistant Professor, Department of Social Sciences and Development Studies, Women Research Institute, Alzahra University, Tehran. Iran
2
Master of Women Studies, Department of Women and Family Studies, Faculty of Social Sciences and Economics, Al-Zahra University, Tehran, Iran
10.22034/scart.2024.139923.1386
Abstract
In the present study, the semantic implications of girls' clothing after media consumption were investigated based on the explanation of the database and the model was designed. Considering that the statistical population is young women of Tehran city, the studied samples numbering 21 people were selected in a purposeful way from among young women with maximum diversity and an average age of 19 to 33 years. Data collection was done through in-depth semi-structured interviews and the analysis of the findings was done using the database procedure and its coding steps. Exploratory findings showed that various factors are effective in the formation of the central category i.e. "body as symbolic capital" and background factors such as "aestheticism and perfectionism, body and clothes as aesthetic objects, ideal self-expression" are also among the factors influencing the choice of style. It is women's clothing; On the other hand, causal and interventional factors such as "fashion prominence in identity giving, popularization of fashion, production of modernity and continuous birth of culture, model and consumer culture" influence this process. Analytical findings also indicated that women's strategy and strategies in this field are placed in two categories: "disobedience and civil disobedience by choosing abnormal clothing patterns and religious conformity by choosing cultural and ideological patterns". Finally, the sum of these strategies brings results such as "reducing the meaning of hijab, increasing social challenges and weakening the social requirements of covering". Keywords: hijab, civil disobedience, consumption, fashion, cyberspace.
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