Document Type : Original Article
Authors
1
M.A. in Social Research, Faculty of Social Sciences, Yazd University, Yazd, Iran
2
Associate Professor, Department of Sociology, Faculty of Social Sciences, Yazd University, Yazd, Iran
3
Professor, Department of Sociology, Faculty of Social Sciences, Yazd University, Yazd, Iran
10.22034/scart.2025.141029.1494
Abstract
Art has always been meaningful for cultured people. From music to petroglyphs, all of them have been an attempt to align man with the world of art and science of beauty. The field of art is a very large field that, with the focus of "diversity", tries to put audience on a different level of entertainment. Among them, young people are one of the main target groups for the promotion and consumption of art. For this reason, 20 young people (18-19) were selected purposefully using theoretical sampling and in-depth interviews were conducted with them. According to the systematic approach of grounded theory, the collected data were analyzed using open coding, axial and selective coding. The findings in the form of main categories including the background of artistic interest, multilateral relations, following avatars, follow-up Problematics, celebrity-oriented regrets, acceptance of emotional pressures, and etc. The core category was also chosen under the title of following avatars: hyperreal regrets. On the same basis, the paradigm model and research theory were presented. The results of the research showed that due to structural limitations and following avatars for success, hyperreal regrets are formed in young people. The results of the research showed that due to structural limitations and following avatars for success, hyperreal regrets are formed in young people
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