Sociological explanation of the relationship between health literacy and participation in voluntary blood donation in Tehran

Document Type : Original Article

Authors

1 PH. D student in Sociology of Social and Rural Development, Department of Social Sciences, North Tehran Branch, Islamic Azad University, Tehran, Iran.

2 Assistant Professor, Department of Sociology, Faculty of Law and Social Sciences, Payame Noor University, Tehran, Iran

3 Assistant Professor, Department of Social Sciences, North Tehran Branch, Islamic Azad University, Tehran, Iran

10.22034/scart.2025.143207.1699

Abstract

Blood donation is a voluntary act that plays a vital role in meeting the medical needs of society. However, participation in blood donation is still not sufficiently high in many communities, especially in developing countries. Research shows that health literacy acts both as an individual tool to promote personal health and as an effective social factor in changing health behaviors and increasing participation in social activities such as blood donation.This research is an attempt to examines the role of health literacy in increasing participation in voluntary blood donation. To this end, standard questionnaires were used to measure health literacy among blood donation center visitors in Tehran in 2024. The results of data analysis revealed that there is a significant relationship between health literacy comprehension, evaluation, decision-making, and the application of health information and participation in blood donation. The findings also indicated that social class and demographic variables such as age, gender, and residence significantly affect blood donation participation. Overall, individuals with higher health literacy are more likely to participate in blood donation due to increased awareness of its benefits and importance. This study can serve as a guide for designing educational programs and promotional strategies to increase blood donation participation.

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