Document Type : Original Article
Authors
1
Ph.D student in sociology, Faculty of Economic, Management and Social Sciences, Shiraz University, Shiraz, Iran
2
Professor, Department of Sociology, Faculty of Management, Economics and Social Sciences, Shiraz University, Shiraz, Iran
10.22034/scart.2025.140192.1421
Abstract
Media is the most important source of culture production in a society, which as a superior and modern art has a close relationship with the social background of the society compared to other arts. a product of culture by creating and reproducing in the art room of a loser, enforcing us to appreciate history and social reality, and become the most finished product of modern culture, together with the work of the world, the ruler of the time in which to work and to know the world, the development of the new life of the man, the differs, and the differs of our daily life. The purpose of this study is how to represent the concept of gender or what is considered feminine or masculine in a particular climate. To achieve this goal, we have used the semiotic approach of Roland Barthes. The analysis of Bamani's film shows to the audience the anxiety that dominates the atmosphere of life and the psychological tension of the people trapped in poverty, ignorance and prejudice in a closed and deprived society. A traditional and bigoted society that inculcates traditional gender patterns (patriarchy and bigotry/domestic violence), exclusion, labeling and depression to women due to ignorance, imagination and rumours. In this society, women are exposed to the violence of everyday life, which, according to Žižek, reproduces itself in the lower layers of the bio-subjects.
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