Investigating the impact of environmental literacy on the culture of green consumption with the mediating role of social and environmental responsibility (Case study: the citizens of Jahrom)

Document Type : Original Article

Authors

1 PH. D. student of sociology, Faculty of Economics, Management and Social Sciences, University of Shiraz, Shiraz, Iran

2 Associate professor, Department of Sociology, Faculty of Economics, Management and Social Sciences, University of Shiraz, Shiraz, Iran

10.22034/scart.2024.140020.1402

Abstract

In late modernity, a huge part of the efforts and programs of institutions and activists serve the development of environmental literacy and social responsibility in order to establish human interaction with the environment. Research shows that environmental literacy is related to environmental actions and attitudes and has a great impact on people's active participation in environmental issues. The present study has also been conducted with the aim of investigating the mediating role of environmental social responsibility in the relationship between environmental literacy and green consumption culture. The statistical population of the research is the residents of Jahrom city over 18 years of age and the statistical sample of 424 people who were selected using the survey method and multi-stage cluster sampling. The descriptive results of the research showed that the score of green consumption culture and environmental literacy is above average and the score of environmental social responsibility is average. The results of bivariate relationships also showed that there is a positive and significant correlation between environmental literacy and environmental social responsibility with green consumption culture. The results of structural relationships also showed that the independent variables of the research were able to determine 21% of the changes in green consumption culture, among which the impact of environmental social responsibility is more than environmental literacy.

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