نوع مقاله : مقاله پژوهشی
نویسندگان
1 دانشیار جامعه شناسی، پژوهشکده مطالعات اجتماعی، پژوهشگاه علوم انسانی و مطالعات فرهنگی، تهران، ایران
2 کارشناس ارشد ارتباطات اجتماعی - روزنامه نگاری، دانشکده علوم اجتماعی، پژوهشکده علوم انسانی و مطالعات فرهنگی، تهران، ایران
چکیده
کلیدواژه‌ها
موضوعات
عنوان مقاله [English]
نویسندگان [English]
The 80s is one of the periods in Iran's contemporary history that has been less studied despite its fame. Regarding the Islamic revolution and the imposed war, this decade includes efforts to establish and establish a new political system with ideological frameworks, which has established its appropriate gender order and has had an undeniable impact on the social changes of the upcoming era. Analysis of published posters and stamps On the occasion of the birth of Fatima Zahra and Women's National Day, is actually an exploration of power relations, And talks about the obvious and hidden meanings in the images, which are the essence of values, regulating actions, norms and rules. This research analyzes nine publicly published images including stamps and posters in the 80s using a qualitative method and a social semiotics approach based on the three categories of representational, interactive and combined meaning. The findings show that the images try to draw the revolutionary Muslim woman from among the types of women and spread it in the history and society. The preferred woman is a young mother, covered in hijab of entire body, which is drawn against the model of a traditional and stay-at-home woman, in broad or abstract backgrounds, and in order to show the agency of the activist during the socio-political developments of this decade. They introduce and promote the social role of a revolutionary Muslim woman-mother in the public domain.
کلیدواژه‌ها [English]
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