عنوان مقاله [English]
As a modern society, Iran has made considerable advances in all fields, including thought, politics, religion, family, art, clothing, etiquette, etc. The embodiment has also been affected by increasing development. The body contributes to the formation of social self when the body is present at communication context and therein the photo, the body and the social network are connected to each other; because virtual networks such as Instagram provide the opportunity to show the photos to all people, and also provide the opportunity to have interaction with others and discuss about the visual content. The opportunity is provided due to the fact that the communication contexts can be used for exhibition that like it in the real life, is based on the nature of incarnation. Therefore, the online actions of Instagram users are often based on the nature of incarnation. This research was conducted using the qualitative method of semiotics and semiotic theory proposed by Kress and van Leeuwen was used to examine the Instagram pages. The Instagram pages were selected from Iranian female fashion designers using purposeful sampling method. According to the findings, due to rising image-centric social networks, embodiment and Privacy Boundaries have been also affected. Therefore, we conclude that the two fashion designers make the audience interested in their pages by various measures, including beautiful physical appearance, showing expensive products off, creative photography techniques, surrealism, individual characteristics and publishing personal and private information.