نوع مقاله : مقاله پژوهشی
1 دانشیار گروه علوم اجتماعی، دانشگاه گیلان، رشت، ایران .
2 دانشجوی دکتری جامعهشناسی فرهنگی، گروه علوم اجتماعی، دانشگاه گیلان، رشت، ایران .
عنوان مقاله [English]
In Iran, when we look at girls in hijab, we usually think that they are more or less the same and that chador is their most important characteristic. It's as though wearing a chador conjures up more similarities than differences. But over the last few years، we are gradually witnessing the emergence of a new generation of hijabers. They're trying to make a fashionable hijab. They use elegant accessories، make-up، use branded bags، shoes and glasses. They believe in matching these things. We saw these "stylish hijabers" as a sign of a new generation emerging and named them "3 In 1 generation". Fourteen of those girls were interviewed in this study. The results of the research show that there is a mandatory chador among the hijabers and not all have chosen the chador at their own discretion. Girls who are compelled to wear chadors resist this imposition in a variety of ways، for instance، wearing open front chador is one of those. Also، some of the "stylish hijabers" try to correct the society's view of "chadors" by connecting fashion and hijab، and also by wearing branded clothes and accessories. In the 3 in 1 generation there exists a confrontation between "us" against "the other" but not towards misveiled women (based on the official discourse) but towards veiled women، considered as tasteless and petrified by this group. This study confirms the role of hijab fashion bloggers along with fashion and lifestyle pages of the Instagram in the lives of these girls.